The pandemic changed the way we live, work, and shop. But how did it impact the luxury market? Let’s look at what’s happened and predict what’s next. During the pandemic, people had more money to spend, but less to do with it. With travel restricted and social events on hold, many turned to luxury items […]

Have you ever wondered why the luxury market is so huge? With a value of $397 billion, the industry is bigger than most people realize. But what’s really driving this astonishing number? Let’s break it down. First, there’s the middle class, not the super-rich, but people who have just enough to splurge on special items.

Imagine you’re shopping for a special item, something that shows everyone you’ve made it. Now, let’s say two items are in front of you: one is expensive but has a huge, flashy logo on it, and the other is quietly elegant, without a logo, but made of the finest materials. Which one would you pick?

Imagine the world is going through a tough time—people are losing jobs, businesses are shutting down, and money is tight. Now, you might think that luxury brands would suffer too, right? Surprisingly, that’s not always the case. Brands like Loro Piana and Brunello Cucinelli show us how luxury can still thrive even when the economy

When the pandemic hit, the world turned upside down, and everything changed, even how we spent money. People weren’t going out to fancy parties or big events anymore, and flashy, logo-covered bags didn’t feel right. Suddenly, everyone wanted something different—something more subtle. Enter quiet luxury. Quiet luxury is like wearing a beautiful, expensive coat that

You might think luxury goods are only for billionaires, but guess what? The middle class is the real powerhouse behind the luxury market. Imagine you have a friend who works hard every day, saves up, and then splurges on a beautiful designer bag every couple of months. That’s the middle class in action. They don’t

Imagine you’re at a giant fashion show. On one side, you see massive, shiny brands like Louis Vuitton and Gucci—those are the Major League brands. They’re like the big stars of luxury fashion, selling items that cost thousands of dollars. These brands have the biggest names, the most creative designs, and everyone knows them. But

Picture this: a millionaire walking down the street, dressed in simple clothes that almost look like anything you’d wear. But if you look closer, you’ll notice they’re made from the finest materials, crafted to perfection. They don’t wear flashy logos or big brand names. Why? Because for the 1%, luxury isn’t about showing off—it’s about