Once upon a time, luxury brands loved to show off their logos. Think big, bold logos on bags, shirts, and shoes. It was a flashy way to tell the world, “Look at me! I can afford the best!” In the 80s and 90s, brands like Louis Vuitton and Gucci put their logos front and center—literally. Everyone knew who you were by the logo you wore.
But in the early 2000s, something changed. People started to move away from these obvious displays of wealth. The world of quiet luxury began to grow. Instead of wearing a logo to prove your wealth, people wanted to subtly signal their status. This is when brands like Loro Piana and Brunello Cucinelli started making waves. Their designs were all about quality—beautiful fabrics and impeccable fit—without loud branding. The luxury wasn’t in the logo; it was in the craftsmanship.
Today, logos are still visible, but they’re often hidden or small. The focus is more on materials, design, and rarity than the logo itself. People are buying luxury to show their taste, not to flaunt their wealth. In a world where everyone wants to be seen as unique, this new shift to subtlety speaks louder than any logo ever could.
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