fitness science

Why Context Matters in Fitness Content Creation

Lily loved fitness videos on social media, but after watching many, she started feeling frustrated. “Why isn’t this working for me?” she asked herself. One day, her coach sat down with her and said, “Lily, context matters.” The coach explained that fitness advice can change depending on the person’s goals, experience, and even their body

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How to Spot Fake ‘Evidence-Based’ Claims

Max loved learning about fitness, and one day he found an article promising amazing results with a special supplement. “It’s evidence-based,” it said. Max was excited—until his coach saw the article and laughed. “Max, sometimes ‘evidence-based’ isn’t what it seems.” The coach explained that anyone can say something is based on evidence, but it’s important

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The Rise of Science-Based Influencers: Pros and Cons

Liam loved watching fitness influencers. One day, he came across an influencer who claimed to have all the answers, using big words like “muscle hypertrophy” and “periodization.” “This is the science I need,” Liam thought. But as he followed the advice, he found it hard to understand and keep up. “Am I doing this right?”

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